Created as part of the LOOP® team

Faster, accessible book creation & publishing powered by AI for Story.one

Year

2025

Collaborators

  • Story One
  • ExtensityAI
  • LOOP®
  • Carolina Poch (while at LOOP®)

Carolina's Role

  • Collaboration with PMs & devs, business owners & AI experts.
  • MVP scoping.
  • User journey definition.
  • User interface design.
  • UX copywriting.
  • Prototyping & testing.
  • Dev hand-over.
  • Newsletter strategy & design.

Project summary

Story.one is a platform that makes publishing more accessible by turning book creation into an intuitive, high-quality experience, enabling more people to write, shape, and publish their stories. As part of the LOOP team, Carolina Poch worked closely with the Story.one team to design the Story Editor, an AI-supported tool that guides authors from raw content to a publish-ready structure. The editor is built for speed, clarity, and creative control, helping writers organize chapters, refine narrative flow, and receive smart suggestions while remaining fully in charge of their work. The main challenge was designing a clear and trustworthy editor in a fast-evolving AI landscape. This required continuous testing and iteration to ensure the experience remained intuitive and genuinely helpful. The result is a streamlined, human-centered writing experience that reduces time to publication and makes modern storytelling more accessible.

Design Principles

  • AI as co-pilot, author in control
  • Trust and accessibility by default
  • Intuitive flow with clear guidance
  • Clarity over clutter
  • Iterate through testing

Approach

A focused, end-to-end editor that makes the path from draft to book publishing feel simple and guided. Authors can write, edit, and format directly, or upload raw content and let the Story Editor suggest structure, flow, and consistency. They review and refine these suggestions, apply final design adjustments, and publish, all within a single, coherent experience.

Solution

A focused, end-to-end editor that makes the path from draft to book publishing feel simple and guided. Authors can write, edit, and format directly, or upload raw content and let the Story Editor suggest structure, flow, and consistency. They review and refine these suggestions, apply final design adjustments, and publish, all within a single, coherent experience.

Impact

Shorter time to publication, lower barriers for first-time authors, & “Startup of the Week” just one week after Story Editor launched.

_Previous Project