Created as part of the LOOP® team

Unified B2B & B2C shop that drives conversion for Gmund Paper

Year

2024

Collaborators

Gmund Paper
LOOP®
Carolina Poch (while at LOOP®)

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Carolina's Role

PM, Brand & Dev team collaboration
Design Workshops
UX flows for B2B & B2C paths
Storytelling
Design system
User interface design
Prototyping & testing
Dev hand-over

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Project summary

Gmund Paper is a Bavarian paper manufacturer known for premium, tactile papers used by designers, brands, and printers worldwide. The challenge was to translate this sensory, heritage-rich brand into a modern eCommerce experience that stays true to the craft while making it easy for both B2B and B2C customers to browse, compare, and buy online. As part of the LOOP team, Carolina Poch worked closely with Gmund Paper to design and deliver a Magento 2 storefront that serves both B2B and B2C audiences, blending the brand’s heritage-driven visual language with a fast, intuitive shopping and content experience.

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Design Principles

Honor the craft
2 audiences (B2B/B2C), 1 system
Clarity over clutter
Fast paths for quick decisions
Storytelling at the forefront
Consistent reusable toolkit

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Approach

A dual-purpose shop experience supports both wholesalers and individual creators through clear navigation, product discovery, and a seamless checkout, powered by Magento 2 for scalability and localization. Product imagery was designed to communicate paper textures and finishes as clearly as possible in a digital environment, supporting confident purchase decisions.

Solution

Impact

Make paper textures feel tangible online, unify B2B & B2C into one cohesive experience. & bridge tradition & innovation for paper lovers & professionals.

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Created as part of the LOOP® team