Created as part of the Martin et Karczinski's Team
Year
2019
Collaborators
- RIEDEL
- Martin et Karczinski
- Carolina Poch (while at MetK)
Carolina's Role
- Low-fidelity wireframe creation
- User interface design
- Dev hand-over
Project summary
RIEDEL Immobilien is a long-established real estate agency with a strong focus on premium properties and high-value investments. As part of a broader repositioning, the Martin et Karczinski brand team led a comprehensive rebranding to sharpen RIEDEL’s premium positioning and articulate its value more clearly in a competitive market. Building on this new brand foundation, the Martin et Karczinski team, with Carolina Poch contributing to the digital experience design, designed and delivered the new RIEDEL website. The goal was to translate the refined positioning, visual language, and tone of voice into a digital experience that supports discovery, builds trust, and enables confident decision-making for prospective buyers.
Design Principles
- Brand-led experience
- Premium clarity
- People-first premium
- Guided discovery
- Trust by design
Approach
The resulting website positions RIEDEL Immobilien as a modern, premium real estate partner through a calm, refined digital experience in which personal expertise is always visible and accessible. Each property is directly connected to the responsible agent, making the contact partner clear at every step and enabling direct, frictionless communication.Users can easily download exposés, contact an agent, and initiate a deeper discovery, buying, or renting process without losing context. Structured navigation and clear pathways support efficient exploration, while editorial elements and restrained design reinforce trust, discretion, and expertise. Brand, content, and human connection are aligned into a coherent journey that reflects RIEDEL’s premium standards and supports confident, well-informed decisions.
Solution
The resulting website positions RIEDEL Immobilien as a modern, premium real estate partner through a calm, refined digital experience in which personal expertise is always visible and accessible. Each property is directly connected to the responsible agent, making the contact partner clear at every step and enabling direct, frictionless communication.Users can easily download exposés, contact an agent, and initiate a deeper discovery, buying, or renting process without losing context. Structured navigation and clear pathways support efficient exploration, while editorial elements and restrained design reinforce trust, discretion, and expertise. Brand, content, and human connection are aligned into a coherent journey that reflects RIEDEL’s premium standards and supports confident, well-informed decisions.
Impact
A premium digital presence that reflects RIEDEL Immobilien’s positioning while making agents clearly visible and easy to contact. The website builds trust, simplifies access to exposés, and supports a smooth transition from exploration to inquiry, renting, or buying.
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