Work

Services

About

Contact

Work

The selected projects shown here include work Carolina Poch led or contributed to while at partner agencies (e.g., LOOP®; Martin et Karczinski). Roles and credits are noted per case.
website-6-ecom
Gmund Paper is a Bavarian paper manufacturer known for premium, tactile papers used by designers, brands, and printers worldwide. The challenge was to translate this sensory, heritage-rich brand into a modern eCommerce experience that stays true to the craft while making it easy for both B2B and B2C customers to browse, compare, and buy online. As part of the LOOP team, Carolina Poch worked closely with Gmund Paper to design and deliver a Magento 2 storefront that serves both B2B and B2C audiences, blending the brand’s heritage-driven visual language with a fast, intuitive shopping and content experience.
Created as part of the LOOP® team
Unified B2B & B2C shop that drives conversion for Gmund Paper
apps-tools
Story.one is a platform that makes publishing more accessible by turning book creation into an intuitive, high-quality experience, enabling more people to write, shape, and publish their stories. As part of the LOOP team, Carolina Poch worked closely with the Story.one team to design the Story Editor, an AI-supported tool that guides authors from raw content to a publish-ready structure. The editor is built for speed, clarity, and creative control, helping writers organize chapters, refine narrative flow, and receive smart suggestions while remaining fully in charge of their work. The main challenge was designing a clear and trustworthy editor in a fast-evolving AI landscape. This required continuous testing and iteration to ensure the experience remained intuitive and genuinely helpful. The result is a streamlined, human-centered writing experience that reduces time to publication and makes modern storytelling more accessible.
Created as part of the LOOP® team
Faster, accessible book creation & publishing powered by AI for Story.one
website-6-ecom
apps-tools
Ottakringer is one of Vienna’s most iconic breweries, yet its website did not reflect the same energy and character. The challenge was to translate that urban richness into a digital experience that felt lighter, clearer, and more intuitive. Ottakringer needed a website that truly expressed the brand while supporting e-commerce, marketing campaigns, events, and ongoing brand storytelling. As part of the LOOP team, Carolina Poch worked closely with Ottakringer to rethink how the brand shows up online. Together, we set out to create a website that feels as bold and easygoing as their beer, combining clear structure, strong storytelling, and a user experience that helps people get where they want to go quickly.
Created as part of the LOOP® team
Refreshing Ottakringer, Vienna’s Legendary Brewery, Digital Presence
website-6-ecom
growth
LaMunt, part of the Oberalp Group, needed an online shop that could do two things at once: perform as a high-converting eCommerce experience while expressing a premium brand world that resonates with women in mountain sports. The goal was not only to streamline purchase flows, but to create a digital presence that attracts the right audience, builds desire and trust, and turns discovery into confident action. As part of the LOOP team, Carolina Poch designed and delivered LaMunt’s online shop and led the validation and refinement of the most critical eCommerce journeys. User testing was conducted across Home, navigation, PLP, PDP, and checkout. Insights from these tests informed iterative improvements that strengthened both clarity and brand experience. The resulting learnings were later applied across additional Oberalp brands, enabling faster optimization without starting from zero for each shop.
Created as part of the LOOP® team
LaMunt’s premium women’s mountain brand brought to life through eCommerce
branding
Normandy, a Colombian brand, wanted to elevate Cocadas, a traditional coconut sweet originating from the Afro-Colombian coast, into a modern product that could travel beyond local familiarity while honoring its roots. The goal was to create a brand and packaging system that celebrates origin and culture, feels premium yet approachable, and works across multiple formats, from a gift box to individual snacks designed for sharing.
Normandy
Joyful, shareable branding & packaging celebrating the Afro-Colombian coast
apps-tools
Lufthansa needed a way to help internal teams align on what the customer experience looks like across channels and touchpoints, and where meaningful improvements could be made. The challenge was to make complex customer journeys understandable and engaging for employees across different roles, experience levels, and time constraints, without reducing them to static documentation that quickly becomes unused. As part of the Martin et Karczinski team, Carolina Poch worked on the design and delivery of a digital onboarding solution that translates complex customer journeys into an accessible, practical learning experience for Lufthansa’s internal teams.
Created as part of the Martin et Karczinski team
A playful tool to make Lufthansa’s customer journeys actionable
website-6-ecom
RIEDEL Immobilien is a long-established real estate agency with a strong focus on premium properties and high-value investments. As part of a broader repositioning, the Martin et Karczinski brand team led a comprehensive rebranding to sharpen RIEDEL’s premium positioning and articulate its value more clearly in a competitive market. Building on this new brand foundation, the Martin et Karczinski team, with Carolina Poch contributing to the digital experience design, designed and delivered the new RIEDEL website. The goal was to translate the refined positioning, visual language, and tone of voice into a digital experience that supports discovery, builds trust, and enables confident decision-making for prospective buyers.
Created as part of the Martin et Karczinski's Team
A high-end digital experience for RIEDEL’s premium real estate